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What is an XML sitemap?

A brief overview about XML sitemaps and other formats including RSS and HTML sitemaps.

What is a sitemap?

Sitemaps provide a way for you to tell search engines about the pages on your website that might not otherwise be found, as well as provide additional supporting information about the pages.

They are essentially a structured list of all the pages in your website.

As well as the list of pages you can advise search engines on when the page was last updated, how often it is updated and the relative priority of each page within your website.

They can also contain information about media within your website such as images.

Why get a sitemap?

Sitemaps help you improve your search engine coverage and ranking. If you verify ownership of your website with search engines such as Google and Bing, you can access a wealth of information about how Google sees your website and how visitors are finding you.

XML Sitemaps

XML sitemaps are the preferred option for detailing your website and contain more detail to inform the search engines about the structure of your website.

The core elements of an XML Sitemap are :

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="">

XML Sitemaps can also be extended to include details about media content in your pages such as images. to find out more check out our Example XML sitemap page.

RSS Sitemaps

RSS feeds are typical about informing search engines, directories and your users about new and updated content althgouh they can also be used to detail all the pages in your website.

The good thing about RSS feeds is that you can list all your new and updated webpages and submit them to the search engines and directories to improve the inclusion of new content.

<title>Website name</title>
<description>Website description here</description>

     <title>A Sitemap entry</title>
     <description>Sitemap entry description</description>
     <title>Another item</title>
     <description>Another entry description</description>


HTML Sitemaps

HTML sitemaps are traditional web pages thatprvide a structured list of webpages in your website.

They are more accessible to people but also help search engies finding pages inyour website.

Unlike RSS and XML sitemaps, HTML sitemaps do not contain the same meta data about your pages.

Generate your own sitemap

It's quick and easy to generate a sitemap for your website using our free online sitemap generator or you can give one of our other tools a try.

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